Pedialyte Targets Adults with New Marketing Efforts

A longtime 'cure' for hangovers

December 27, 2018

As we approach New Year's Eve weekend, Pedialyte is stepping up its marketing efforts by targeting adults, specifically ones that may need an especially powerful cure to their impending hangovers. You may even notice the wrappers on the cap of the new Pedialyte bottles with the phrasing "great for kids & adults." They sent out New Year's Survival Kits to influencers and have started sharing the reveals on Twitter.

Pedialyte's new Sparking Rush Powder Packs will "quickly replenish fluids and electrolytes lost to dehydration" and are available in both cherry and grape flavors.

My 2018 New Year's Resolution was not to be hungover on January 1, 2019... one goal, now I'm not too worried - with a little planning ahead, I can snag a bottle or a powder pack and drink one these right before I go to bed.

I would love to hear what your hangover cures are, hit me up on social at @JMattMke (same handle on InstagramTwitterFacebook, and Snapchat)!