Miller Strong Apparel Now For Sale (Raising Funds for Survivors of Victims)

Available for a limited time, Brew City Brand to donate all net profits

March 16, 2020
Miller Strong Shirt

© Milwaukee Journal Sentinel-USA TODAY NETWORK


On Wednesday, February 26, 2020, tragedy hit Milwaukee when a shooter took five lives at the Molson Coors plant leaving a community to rally around the victims and the survivors.

The day after the shooting, Brew City Brand created a design and donated the t-shirts to Miller employees and families.

We are heartbroken for the senseless loss of life at @molsoncoors Miller Brewing campus yesterday. • There are no words to express the deep sadness many of us are feeling right now. • As longtime advocates for the City of Milwaukee and as partners with Miller Brewing since 1989, we want to express in our own way the love and support we have for the Miller Brewing family. • Today we are providing #MillerStrong t-shirts to the Miller employees and their families. • Please hold your own family members close and keep the families of Miller employees in your thoughts. • #MilwaukeeStrong #MolsonCoors #MillerStrong #BrewCityBrand

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Almost immediately after the story broke, the community began to ask how they could purchase a t-shirt and suggested donating the proceeds.

Related: Dave Chappelle donates funds from surprise shows to victims of Molson Coors tragedy

Well, for a limited time, you can buy the ‘Miller Strong’ shirts from Brew City Brand. According to their website, all net profits “will go to the Miller Valley Survivors Fund and National Compassion Fund to support victims on the shooting at the Molson Coors Plant in Milwaukee.”

Along with their message to the community, they pointed out that there have been some counterfeit designs and shirts produced with no guarantee of donations being made.

#MillerStrong Launch Event! • Today at the 2nd floor of the @milwaukeepublicmarket, we are selling a limited supply of Miller Strong t-shirts and hoodies! • T-shirts are $20 // Hoodies are $25 • Available for a limited time to benefit the Miller Valley Survivors Fund. • @brewcitybrand originally made #MillerStrong t-shirts available only to the impacted families. Given the response, Miller has provided Brew City Brand the exclusive right to offer these to others as a means to help show their support. • All net profits from the sale of #MillerStrong apparel will go to the Miller Valley Survivors Fund and National Compassion Fund to support victims of the shooting at the @molsoncoors plant in Milwaukee on February 26th, 2020. • @brewcitybrand is the only authorized source for #MillerStrong apparel. Unfortunately, some counterfeit shirts have already surfaced. Any #MillerStrong heart t-shirts you see for sale online are knock-offs—with no known donations or fundraising. • #BrewCityBrand #MillerStrong #MilwaukeeStrong #Milwaukeepublicmarket #mke #milwaukee #wisconsin #miller #millercoors #molsoncoors #thegoodland #thirdwardmke

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If you’d like to make sure your donation, you can visit the GoFundMe page directly (which, at the time of writing this, has well over $1,000,000 raised!).

I’m definitely going to buy one, we’re moving away from hoodie season, but it’s a design I am sure I’m going to want to wear a lot. Get yours online here.

As always, feel free to reach out on social media at @JMattMke (same handle on Instagram, Twitter, Facebook, Snapchat, and TikTok)!


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