Crossroads Collective Opens in Milwaukee

The latest addition to the East Side!

December 18, 2018
Crossroads Collective

On Friday, December 14, 2018, I was able to attend the sneak peek of the new Crossroads Collective on the crossroads (see what I did there?) of Farwell Avenue, North Avenue, and Ivanhoe Place! The event was hosted by Newaukee and it didn’t take long for the open event to take on a waitlist. I didn’t realize there was an RSVP but luckily for me Aaron Carreno from our sister station across the hall, 99.1 The Mix, had a plus one.

My first thought when I walked in was that it was a modern take on a food court. According to Crossroads Collective’s Facebook page (@CrossroadsMKE), they are “a unique culinary-driven food hall with multiple micro-restaurants.” The real breath of fresh air is that there wasn’t a single chain restaurant in sight! The bar was a nice touch too.

I really liked the minimalist feel that majority of the vendors had, I even had to ask one of the employees at the Laughing Taco where all the food was hiding because each restaurant’s space was ‘micro’. Turns out all of the vendors share the same kitchen space, true to their name of ‘collective’.

It was hard to tell what was there permanently and what’s there temporarily as the Laughing Taco and a few others didn’t have prominent signage up, but that is coming soon. They opened officially yesterday (Monday, December 17, 2018, and are open from 10am-10pm), I’ll have to return to see all the finishing touches.

From what I could tell, these are the restaurants that you can check out: Beerline Cafe, Dawn’s Yummy Delights (temporary vendor with hopes to be more permanent), Falafel GuysFrida Soup & Sandwiches, Heaven's Table BBQ, Laughing Taco, Scratch Ice Cream, and an untitled bar right in the middle of the action. There looked to be at least two more vacant spaces, temporarily being used to serve samples during the sneak peek event.

I enjoyed dinner from Laughing Taco with the Trompo and Campechano (their biggest taco with melted cheese!!) while trying out all of their different sauces (Mild, Medium, Hot, and Valentina). For dessert, I had to stop by Scratch Ice Cream only to notice that they had ice cream sandwiches! Aaron snagged one of the chocolate chip cookie ice cream sandwiches and I got the other one (chocolate cookie with peppermint if I remember correctly).

I am pretty excited about this new development on the East side, not only because I live only a few blocks away and can frequent this new establishment frequently. But, the North Avenue area was a thriving area 10 years ago when I was just leaving college and over the past years has started to die off. New life is long overdue in this part of Milwaukee and I’m excited to see Milwaukeeans get excited to head over to North Avenue once again.

Let me know what you think of the new Crossroads Collective on social media at @JMattMke (same handle on InstagramTwitterFacebook, and Snapchat) once you have a chance to check it out for yourself.