In A World Where You Can Be Anything, Be Kind.

Be Kind, Pay It Forward

Give Back on Giving Tuesday

November 27, 2018

It's the end of all the specialty shopping days, post-Thanksgiving; we had Black Friday deals that lasted all weekend, we were encouraged to shop local for Small Business Saturday, and then we went online to fulfill the rest of our needs during Cyber Monday. There's a high likelihood that you have almost everyone covered for the holidays now.

However, there is a fairly underrated day in this series which falls on today, aka Giving Tuesday. Instead of purchasing gifts for yourself or people on your list - you give back to the community through your favorite charities! It's becoming known as the global day of giving which kicks off the charitable season.

Many organizations often partner with select non-profit organizations to match what is raised up to a certain amount; for example, Facebook and PayPal will match donations up to $7 million through fundraisers set up on Facebook. The best part of this specific Giving Tuesday matching campaign is that you pick your favorite charity to donate to (though it does need to be pre-approved to accept donations through Facebook, which most major causes are); it's not too late to set one up and the fundraiser feature extends beyond this specific day.

Another way you can give back to your favorite charity regularly (without much thought) is through Amazon Smile; for every purchase you make from, the AmazonSmile Foundation donates 0.5% of your purchase price of eligible products to the charity of your choice.

Giving Tuesday is especially important to me because I graduated from Northern Michigan University not with a 'radio degree,' but with a Bachelor of Social Work (BSW) and have alternated my career between radio and the non-profit sector over the past 10 years. Charities I have worked directly with include the Salvation Army, City Year (Milwaukee and Denver), and most recently, SaintA which offers trauma-informed care throughout the state of Wisconsin.

Beyond that, I have participated in the 22 Pushup Challenge for nearly 700 days in a row, advocating for mental health and suicide awareness. Some causes doing great work around this include Mission 22, the National Suicide Prevention Lifeline (1-800-273-8255), and the American Foundation of Suicide Prevention (AFSP).

Needless to say, there are several non-profit causes that could benefit from your donations not only on Giving Tuesday, but year-round. If you can't afford to make a monetary donation to the cause of your choice, consider donating your time by volunteering. Also, consider giving back outside of the holiday season, when it's not top-of-mind and they could use your help the most!

I would love to hear what non-profit organizations or charities are near and dear to your heart, especially if they are local to the southeastern Wisconsin area; DM or simply hit me up on social media anywhere with @JMattMke (it's the same handle everywhere - such as Facebook, Instagram, Twitter, and Snapchat)!